There’s a lot that every brand wishes to say – how do you make it memorable and lend it a unique voice? How do you establish your values with consumers and partners alike?
Modern, cutting-edge and disruptive, Icarus helped Advamedica arrive at the heart of its brand.
The brand definition formed the basis of a distinct brand identity as well as other applications and established a tone of voice that set Advamedica apart.
Design Research, Brand Definition, Brand Identity, Identity Applications