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Zinzi |
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India’s consumers have a new appreciation for global product categories. This creates a fresh challenge for the makers of products in these categories of educating consumers on the...... |
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Daily Fresh Dahi |
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Britannia’s latest offering in the dairy space “Daily Fresh” dahi was created by Icarus. Icarus was involved in the naming, brand architecture....... |
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Kwality's |
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Kwality biscuits is Britannia Industries‘s offering in the “rural-economy” segment. Previously a privately owned company based out of Karnataka....... |
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Milk Bikis |
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Milk Bikis- one of Britannia’s most valuable and well-known brands was completely redesigned and repositioned to create a more appealing face to parents and children alike....... |
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Tetley Green Tea |
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Green tea is a highly unpalatable prospect to the Indian taste even supposing the health benefits are tremendous and surpass those of any other kind of tea available in the Indian market...... |
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Tata Salt |
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TATA salt, the pioneer in branded common salt is the largest selling salt brand and one of India's super brands with top-of-the mind recall value across categories....... |
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K.S. Personal Care |
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J.K Ansell’s KamaSutra brand heeded statistics and extended their product range to include personal care ranges...... |
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Sani fresh |
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Sanifresh toilet cleaner is one of the main players in the toilet cleaner category in India. After the take over of the Balsara Group by Dabur...... |
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Clair Pollution Mask |
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When the John Fowler Group, leading manufacturers of industrial filters, developed an anti pollution mask for everyday use........ |
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Hayward's Back |
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Hayward’s Black, a unique and pleasantly bitter beer is essentially India’s first stout beer. Brought into the market by SABMiller India........ |
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Aruba |
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Many Indian consumers of alcohol acquire a taste for rum in their youth (partly driven by the universally low price point of all Indian rums)..... |