Britannia’s latest offering in the dairy space “Daily Fresh” dahi was created by Icarus. Icarus was involved in the naming, brand architecture, and design of the pack graphics, including creation of the unique mnemonic of the friendly cow, development of the visual style for the Name and reinforcement of the brand’s position- “goodness of health”. The graphics have been designed for flat four-color printing.
The brand was also extended to Low Fat Dahi with a tweaking of colours and additional elements that would give it a lighter and healthier feel.
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