| Hayward’s Black, a unique and pleasantly bitter beer is essentially India’s first stout beer. Brought into the market by SABMiller India, one of the largest brewing companies in the world, Hayward’s Black is not just beer- It is a style statement. Icarus was approached to create an identity and graphic layout that is apposite for such a product.
Keeping the Hayward’s range in mind, Black was graphically created to elevate the product from the rugged machismo that which was Hayward’s signature theme. The hint of gold coordinated with a subtle color palette and the vintage typeface exudes tastefully haughty machismo.
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