| Research studies show that the next level product category to condoms is personal care products. J.K Ansell’s KamaSutra brand heeded statistics and extended their product range to include personal care products which co-exist in the space of seduction.
The products- aftershave lotions and deodorants, named provocatively in the vein of Spark, Dare and Urge for men, Provoke and Intention for women, live up to the legendary sex appeal that KamaSutra is so known for. The structural packaging of the aftershave lotion bottles incorporated the unique K-shaped cut, carried from our initial design of the KS condom packs. Special deodorant bottle caps were designed to be placed on stock deo cans, which also carried the signature K-cut. Graphically, the product stayed away from the all familiar black that was commonplace in the deodorant market and chose to use bold yet racy hues of blue and red.
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