| Milk Bikis- one of Britannia’s most valuable and well-known brands was completely redesigned and repositioned to create a more appealing face for parents and children alike. The legendary reputation of health and well-being that Britannia milk bikis proudly endorses was reinforced in its new packaging.
Milk bikis has always been associated with dairy goodness rather than being seen just as a “glucose biscuit”.
This fact was the starting point in the creation of the new pack in which the usage of the color white was judiciously increased to present the idea of it being milkier. The typeface was detailed out along the lines of a milk splash. The traditional milk bikis biscuit tower was utilized to communicate growth and development by using imagery of children measuring their heights with reference to the tower.
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