Icarus sees packaging structure as an extension and a reinforcing element of the brand's identity. The same care that goes into understanding a brand and its manifestation in 2D is carried forward to create a unique form in 3D. Our process is robust with a detailed analysis of the retail scenario, manufacturing constraints, transportation methods, filling line issues and of course, cost constraints. Our deep understanding and capability in the area of materials, manufacturing, advanced CAD techniques and prototyping, ensure that we can deliver structural packs that add to the brand by bringing in user-friendly innovations and shapes and forms that are completely unique. This area of our work is strengthened by our in house industrial design team, which forms the other vertical expertise at Icarus.	Brand Repositioning Brand Extensions New Brand Development Structural Packaging Riband Series Structural design to modify brand values Enamor Pack Changing the shopping experience. Kama Sutra Explicit imagery is expected in the category, but retailers are too embarrassed to display the packs.