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Corporate Identity |
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UB Group
UNITED SPIRITS LIMITED
South Indian Bank
Amalgamated Plantations
Muthoot Pappachan Group
Rajagiri Educational Institutions
RMZ Galleria
TATA TEA Chai Unchai |
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Britannia |
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Kwality's
Kwality biscuits is Britannia's offering in the “rural-economy” segment. Previously a privately owned company based out of Karnataka,… |
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Milk Bikis
Milk Bikis- one of Britannia’s most valuable and well-known brands was completely redesigned and repositioned to create a more appealing face for parents and children alike,… |
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Daily Fresh Dahi
Britannia’s latest offering in the dairy space “Daily Fresh” dahi was created by Icarus. Icarus was involved in the naming, brand architecture,… |
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Gokaldas Intimate Wear |
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Enamor
As a new brand, Enamor set out to retail high quality lingerie to Indian women. An injection moulded Polypropylene pack whose…… |
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Dabur |
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Sanifresh
Sanifresh toilet cleaner is one of the main players in the toilet cleaner category in India. After the take over of the Balsara Group by Dabur…… |
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HLL |
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Dalda |
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Feast
Feast was conceived as an ice cream for young preadolescent children. Quality Walls, the mother brand was seen in the Indian market as an… |
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Feelite
When the new concept of a "pourable" dalda was to be launched under the brand name 'Feelite', HLL felt the package would… |
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Milkana Shaker |
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J. K. Ansell |
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KamaSutra
Launched in India in 1991, KamaSutra condoms changed market perceptions with the brand position "For the Pleasure of Making Love" addressing values… |
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Personal Care
J.K. Ansell’s KamaSutra brand heeded statistics and extended their product range to include personal care ranges .… |
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John Fowler |
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Clair Pollution Mask
When the John Fowler group, leading manufacturers of industrial filters, developed an anti pollution mask for everyday use .… |
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Madura Coats Ltd. |
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Anchor Stitch kit
The Anchor Stitch Kit offers embroidery enthusiasts a set of materials and instructions to embroider a picture. Lifestyle changes led… |
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SAB Miller |
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Hayward's Black
Hayward’s Black, a unique and pleasantly bitter beer is essentially India’s first stout beer. Brought into the market by SABMiller India,…… |
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Royal Challenge Premium lager
In a bid to strengthen Royal Challenge Premium Lager's market share, the client undertook a…… |
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Tata Coffee |
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Mr Bean |
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Tata Tea |
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Tata Tea Premium
Tata Tea is India's largest selling brand of tea. Launched and successfully sold on the
platform of…… |
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Tata Tea Select
To extend the reach of its brand and to market Indian tea abroad, Tata Tea decided to create a brand which would sell only in …. |
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Kanan Devan Tea
The largest selling brand of Tea in Kerala and a prominent player in the south, Kanan Devan wished to better align….. |
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Tetley Green Tea
Green tea is a highly unpalatable prospect to the Indian taste even supposing the health benefits are tremendous and surpass those of any other kind of tea available in the Indian market….. |
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Tetley
Tata Tea's acquisition and subsequent launch of the world's largest tea brand Tetley in the Indian market, was aimed at….. |
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TI Cycles |
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i-bike
The i-bike is TI cycles top of the line teen bike designed by I.D.E.A Institute, Italy. The "designer" bike needed a…… |
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BSA Rage
TI Cycles was to launch a new cycle called 'RAGE' for kids aged 4-7 years. Breaking with the usual approach of plastering kid's cycles with…… |
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Tata Chemicals |
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Tata Salt
TATA salt, the pioneer in branded common salt is the largest selling salt brand and one of India's super brands with top-of-the mind recall value across categories…… |
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Timex |
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Watch Packaging |
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Titan |
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Watch Packaging |
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United Spirits Ltd. |
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Zinzi
India’s consumers have a new appreciation for global product categories. This creates a fresh challenge for the makers of products in these categories of educating consumers on the …. |
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Aruba
Many Indian consumers of alcohol acquire a taste for rum in their youth (partly driven by the universally low price point of all Indian rums)... |
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Old Cask XXX Rum
Old Cask is one of McDowell's millionaire brands selling 3.4 million cases annually. The competition's launch of a Rum at a lower... |
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Honey Bee Brandy
One of India's largest selling brandies, Honey Bee, was packaged in a bottle generic to the category. To add value…… |
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Riband Series
McDowells Riband series consisting of Blue Riband Gin, Red Riband Vodka and Gold Riband Whisky needed revitalization. Central to this process…… |
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Celebration Summer Lime
Traditionally Rum is considered a winter drink in India. Sales figures dip annually in the summer and pick up as…… |
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Five
McDowell wished to launch a set of dark spirit (whisky and rum) based Ready-To-Drink flavoured alcoholic beverages. The product was… |
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Indi Twist
When the client came up with the idea of creating a family of Ready-To-Drink flavoured alcoholic beverages, with uniquely Indian flavours, Icarus set about….. |
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Signature
The world's eighth largest selling whisky, Signature is a blend of Scotch and selected Malt whiskies that is well established in…… |
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Romanov
As is the case with several of McDowell's spirit brands, Romanov, has a unique quart bottle but standardized pint and nip bottles common
across…… |
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United Breweries Ltd. |
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Jaguar
Jaguar, described as a winey beer was not just a new brand to be developed, it was a new category. What was unique about….. |
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London Pilsner
London Pilsner established itself as a serious contender in the Mumbai market in the 70's and 80's, based on the fact that it…. |
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VST |
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Charminar |
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Charminar Special |